It’s not all about sales you know!
Making connections is all about the initial attraction and working the engagement, not actively ‘selling’ on the day of your event. A great way to do this is by having some fun with it.
Take our recent creation for The Digital Lookout, they asked for a pub theme and were adamant they didn’t want their stand to be too “business like” with their team being ‘salesey’ in any way. It was all about having some genuine fun and making some good connections.
The pub theme, complete with authentic wooden bar top, stools, signage props, drinks (of course) and a darts competition. It even had the token beer mats, barrel and bacon fries hanging on a hook!
It was our mission to pull all this together and make it a success, working together with their graphic design input, our selection of the best materials and advising on the layout/finishes – basically sorting out all the practical stuff.
It was a huge success and a great way to pull a crowd, enjoy spending time, chatting and meeting their clients and future prospects in a passive way. Connor and the team from Digital Lookout were so much fun to work with and were over the moon with the way it all turned out. Plus, unsurprisingly, the stand was the talk of the show!
What will you do for your next event?
If you’d like some creative inspiration, just book a call back or Teams meeting with us here.
