Adding a bit of competition and skill into your exhibition stand attraction will give your business a great advantage on the day. It will also act as a great ‘memory hook’ and reminder for when your visitor leaves the exhibition so they remember your business and the fun they had whilst visiting you.
It’s sensible planning to design the theme around your business and advertise it in advance by a few weeks in the build up to the show as well as building the suspense by delaying the winning announcement and help with your follow ups. Or, you could simply award the prize at the end of the day.
This brief from T. Loughman was a speedy one as the booking came upon us with 3 weeks to sort everything out. Getting everything ready and stocked for the build day. Even though it was a very small shell scheme space, it didn’t deter us from trying to do something fun with it and advising on the position and orientation to ensure best footfall.
The idea was to have a construction related game, so we chose a really simple toy that could collect and drop items with minimal fuss. This included a twist with a colour-branded dice game, to add the competitive element. The highest score with the most dice collected in the quickest time needed a skill and luck.
The result was that the exhibition stand design attracted a lot of interest on the 2 days of the event as it was in a fairly high traffic aisle and the client gathered info while having fun that they could later capitalise on. They also had some really positive conversations with their target audience too, all because of this simple engagement with a tactile game and competition.
If your business is embarking on a small exhibition and would like to bounce some practical and creative ideas around, please do contact us or book a dedicated spot for a Teams meeting or phone call here.
